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Panasonic - Tree Planting Project
“Sống Khoẻ, Góp Xanh” (Live healthy, contribute green) is a sustainable platform that has been activated by Panasonic Wellness Solution. Every Panasonic product sold plants a tree, aligning with their commitment to afforestation. Amidst numerous projects dedicated to this cause, the challenge lies in crafting an engaging activity that captivates users and visually showcases the brand's impactful nature contribution.
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Agency Dentsu Redder
Client - PNJ
Senior Creative Director -VÆ°Æ¡ng Nguyen
Art Director - Anh Thu Le
Designer - Nhu Duong
Copywriter - Khoi Nguyen, Hai Truong
​Producer - Tho Phan
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KEEP THE FOREST STORIES GO ON
The green forest always has interesting stories and folks, creating an irresistible attraction to this place. Those stories will disappear if the forest no longer exists - We use this truth to highlight the value of contributions through real user experiences: Every shared forest story contributes to the opportunity of a new tree being planted in the forest.
We kick off the campaign with a collection of inspirational stories from renowned KOLs, unveiling the magic of forests. Alongside, we beautify Panasonic's key products with stunning forest imagery via a serial visual. We also transform an engaging microsite into a thriving virtual hub for users to share their own forest stories. As these stories flowed, a vibrant community emerged, fostering interaction and engagement. Participants will have the chance to win special prizes while witnessing the planting of trees vividly and intuitively.
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