Pizza Hut
As the fast food landscape in Vietnam becomes increasingly saturated with competitors, Pizza Hut faces a critical moment of transformation in 2019. To reclaim its market leadership, the brand must think outside the box and develop innovative strategies that set it apart from the competition.
One such game-changer is the introduction of the "entertainment you can eat" concept, which revolutionizes Pizza Hut's brand identity by incorporating entertainment elements into its pizzas. This bold move not only generates excitement among customers and boosts brand recognition, but also provides a wide-reaching platform for future marketing campaigns, cementing Pizza Hut's position as a
trailblazer in the industry.
Agency Ogilvy
Client - Pizza Hut
Executive Creative Director - Patrick
Associate Creative Director - Kevin
Senior Art Director - Anh Thu Le
Copywriter - Thy
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Pizza Hut - Entertainment you can eat
To kick off the campaign, we launched a humorous and playful parody of famous movie posters, featuring witty pizza-related taglines. Meanwhile, we seamlessly integrated the campaign's messaging across all digital channels, in-store materials, delivery staff uniforms, and even packaging.
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Next, we introduced our new Shrimp and Squid pizza recipe, featuring unique Japanese ingredients. To match its debut, we created a blockbuster-style advertisement inspired by this new offering.
Finally, we leveraged social media platforms to host live streams featuring shrimp and squid cooking demonstrations, along with geisha appearances and catchy slogans. These engaging activities captivated our audience, generating significant buzz and driving the campaign's success.
