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Panasonic x 4ps
Panasonic x Pizza 4ps collaboration Introduce One-of-a-Kind Cookbook
"Healthy Love Connection: A Cookbook that Nourishes Body and Soul"
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"Healthy Love Connection" is a cookbook that combines the power of food, technology, and sustainability to bring people together around the table. Inspired by Panasonic's commitment to wellness solutions and Pizza 4P's dedication to people, planet, and profit, this cookbook aims to connect people at home with healthy and delicious food.
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Agency Dentsu Redder
Client - Panasonic
Senior Creative Director -VÆ°Æ¡ng Nguyen
Art Director - Anh Thu Le
Designer - Trang Ngo, Nhu Duong
Copywriter - Hoài Pham, Ha Do, Binh Ngo, Thao Pham
​Producer - Tho Phan
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Let's bring this delicious idea to life!
First, we'll craft a mouth-watering Key Visual that combines whimsical illustrations with delicious food photography. This stunning duo will transport you to a world of warmth, comfort, and indulgence, making you feel like you're cozied up in your favorite kitchen.
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Next, we'll build a website on the Panasonic platform to showcase 18 exclusive recipes created just for this campaign. Think sumptuous visuals, easy-to-follow instructions, and mouth-watering images that'll make your taste buds do the happy dance.
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But that's not all! We'll ignite the fun with social activities and a cooking contest that will unite people, inspiring them to cook up a storm and share meals with loved ones. And as a sweet bonus, participants will have the chance to win amazing Panasonic prizes!
Get ready to join the culinary adventure and make some unforgettable memories with your favorite people!"
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