How can we build a distinctive communication platform for PNJ Family Relations products to win the top of mind in the family gifting seasons?

​

We decided to stay away from flashy expressions of the category but encourage our audience to take this sincere & affectionate action: WEAR THE JWELRY TO OUR BELOVED TO TOUCH THEM DEEPER

Agency Dentsu Redder

Client - PNJ

 

Senior Creative Director -Vương Nguyen

Art Director - Anh Thu Le

Designer - Trang Ngo, Quynh Dương

Copywriter - Thien Van, Tuyen

​Producer - Jo

​

Music - Truc Nhan x Hua Kim Tuyen

Director - Ung Duy Kien

​