Sting - Thách Thá» ChÆ¡i, ChÆ¡i Thá» Thách
Embracing the philosophy of “Báºt Năng Lượng, Sống Bứt Phá” (Fuel Your Adventure), Sting believes that every adventure starts with the simple activities of daily life. This summer, Sting is dedicated to empowering youngsters to be active and discover the vibrant world around them.
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What makes everyday activities an exciting adventure? Tap into the boundless energy of youth, ignite youngster's limitless creativity, and infuse the spirit of Sting, we weave together the threads of simplicity, randomness, familiar places, and activities to craft a captivating adventure of the unexpected - THE CHALLENGE: THÁCH THỬ CHÆ I, CHÆ I THỬ THÁCH.
Agency Dentsu Redder
Client - Sting
Senior Creative Director -VÆ°Æ¡ng Nguyen
Art Director - Anh Thu Le
Designer - Quynh DÆ°Æ¡ng, Trang Ngo, Nhu Duong
Copywriter - Khôi Nguyen, Ha Phuong, Hai Truong
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Account - Hieu Bui, Quynh Hoang, Linh Dao
​Producer - Sang Ngo, Trân Le
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How to bring the idea to life
In an exciting collaboration with TikTok, we have crafted a unique AR filter featuring three random action options. Players will depend on the filter's outcome to determine whether they accept the challenge or not. A series of unexpected adventures that spring forth from this interesting combination.
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