Bobby TVC Commercial
Mothers face a diaper dilemma: tape diapers are easy but lack absorbency, while panty diapers offer absorbency but pose challenges for newborns. To solve this problem, Bobby gets ahead in the fiercely competitive market with a new game-changing innovation: the One-sided Open Pant Diaper.
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Idea: With the One-sided Open Pant Diaper's remarkable 3-step diaper-wearing advantage as a key hook, we have transformed diapering into a cherished ritual highlighting the easy-to-wear and gentleness of this groundbreaking product.
Agency: Dentsu Redder
Senior Creative Director - Vuong Nguyen
Senior Art Director - Anh Thu Le
Designer - Nhu Duong
Copywriter - Khoi Nguyen - Hai
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Account lead - Giang Nguyen, DÅ©ng, Na
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Production House - May Production
​Director: NAK
Executive Producer - Ngoc
Cut down videos
​Dành riêng cho bé sÆ¡ sinh
Mặc an toàn không nhấc chân
123 - Ba bÆ°á»›c mặc tã dá»… dàng
Key Visual
Our key visual captures the tranquility of blissful slumber, featuring a contented newborn baby peacefully resting in the One-sided Open Pants Diaper.
