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Maggi Tet - Mon Van Y Nghia
Breaking New Ground: Crafting a Novel Tet Treat to Set a New Trend
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Inspired by the traditional festivities of Tet, our team embarked on a bold endeavor to create a revolutionary new dessert that would shatter the mold and redefine the way people celebrate this special occasion. Our challenge was to craft a unique and innovative treat that would not only delight the senses but also become a new way of cooking for the holiday season.
Agency Ogilvy Vietnam
Client - Maggi
Executive Creative Director - Tien Bac
Associate Creative Director - Jeremy Lim
Art Director - Anh Thu Le
Designer - Hang Nguyen
Copywriter - Nhu
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A Masterpiece of Flavor and Symbolism:
Unwrapping the Layers of Good Fortune
Inspired by the rich traditions of Tet, we've crafted a show-stopping dish that not only delights the taste buds but also conveys heartfelt sentiments to those who indulge. Our carefully crafted cake, shaped like a traditional Tet treat, conceals a multitude of surprises within its layers.
Each ingredient has been deliberately selected to tantalize the palate and convey meaningful messages of good fortune, prosperity, and love. As you slice through the layers, you'll discover a harmonious balance of flavors and colors that evoke the warmth and joy of the holiday season.
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